The
previous time, I raised the subject of the rationality that we have in our
everyday behaviors. Basically, no. I tried to raise the different point of
view. That we do not actually act that rational when we take everyday decisions.
So, when I asked for comments from a good friend of mine, he was not
sure about the practicality of my article. This time I will try to be a bit
more practical.
I will to
explain three main cognitive biases that pretty much most of us have. But first
let me tell you what a cognitive bias is. Let's say, that you were raised in a
standard social environment, for example a small town in your country. In
this town, all the citizens interact with one another on everyday occasions
(going shopping and meeting a friend, go to the police station etc). So
basically, all the knowledge you have for the social environment is from the
town that you had live all your life.
The
information that you have for the others in your town is a mix between how they
act towards you and how you interpret their actions. If, for example, you are a
postman and everybody is shouting at you and calling you names while you are
doing your job, you may believe that all the others around you are savages and
that you should better just leave the place and relocate in another area. Or
you may believe that you are inadequate for this job and eventually find a new
one. Thus, it is not just what the signal is but also what we understand from
that. A cognitive bias now, is a false translation of these external signals. The funny thing is that we all make the same mistakes in certain areas or to put it differently we misinterpret some things.
For example:
3. IKEA effect: there are academic studies
that show that things that we do / create in our own, we tend to believe that they have
higher value that they actually have. A research that has been carried out
found that the price that one would want so as to sell an IKEA furniture that has
assembled himself was considerable higher than what others were willing to pay
for that piece of furniture.
In the following video, Dan Ariely is examining the IKEA effect using Origami creations.
P.S. Bias blind spot: The belief that one is less biased than all the other, or that one can identify more biases than the others.

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